All work
Fralex
Premium water filtration since 1991
- Industry
- E-commerce & Retail
- Location
- Greece
- Services delivered
- Brand Identity, Design, Development, Content, Copywriting & SEO, Photography, Support
- Built with
- WordPress, WooCommerce
- Website
- fralex.gr ↗
The story
Fralex has supplied water filtration solutions across Greece since 1991. The website presents countertop and under-sink filters, central supply systems, reverse osmosis units and professional-grade products, backed by NSF-certified options and a customer-first support model.
01
The challenge
Water quality concerns drive a research-heavy purchase journey. Fralex needed an e-commerce site that educates first, builds trust through certifications and blog content, then converts with clear product comparisons.
02
Our approach
- Refreshed brand presentation for a family business with 30+ years of credibility.
- Built WooCommerce-style product architecture with categories and offers.
- Created an SEO blog covering filter selection, hydration and water safety topics.
- Photography and product imagery with free shipping and returns messaging.
Designed for the phone first
Key pages
In the details
Project highlights
- Free nationwide shipping
- NSF-certified product range
- Educational content hub for filter buyers
What we delivered
- Brand identity refresh
- E-commerce website design & development
- Product catalogue & category structure
- Blog & SEO content programme
- Photography & ongoing support
